How do I improve my click-through rate from search results?

Five tactics that move CTR: (1) Write title tags that match search intent and start with the main keyword, (2) Use power words in titles ("ultimate," "complete," "free") sparingly, (3) Include the year for content that benefits from being current, (4) Add structured data so review stars or FAQ items show in results, (5) Use compelling meta descriptions with a clear value proposition. Higher CTR = better rankings over time.