SEO Audit: Beauty & the Beach - Salon & Med Spa

Beauty & the Beach - Salon & Med Spa, Crown Point, IN scored 69/100 in our SEO audit. The site has heading hierarchy and mobile rendering in place, which is more than most hair salon sites we review. But 10 specific issues — concentrated in meta descriptions and schema markup — are keeping it off page one for the searches its customers actually run. The highest-impact fix flagged below is title tag is too short (18 chars). aim for 50-60 characters to maximize your space in google results.. Sites in this score band typically gain the most from a focused two-week fix sprint rather than a long-term retainer. (This is a preliminary on-page score — page-speed and live ranking signals aren't included yet. The free live check below runs the complete audit.)

Top issues found

• 1
  title tag

  Title tag is too short (18 chars). Aim for 50-60 characters to maximize your space in Google results.
• 2
  title tag

  Title tag may not include a location. For local SEO, your city and state in the title is a strong ranking signal.

• 3
  title tag

  Title tag doesn't use a separator (| or -). Format like: "Service | Business Name | City"
• 4
  meta description

  Missing meta description. Google will auto-generate one — and it usually looks terrible. Write a 150-160 character description with your service, location, and a call to action.
• 5
  headings

  Multiple H1 tags (7). Use only one H1 — change extras to H2.
• 6
  schema

  Found schema (WebSite) but no LocalBusiness. Add LocalBusiness schema for local search features.
• 7
  images

  14 of 16 images missing alt text (88%). Alt text helps Google understand images AND improves accessibility.
• 8
  social tags

  Missing og:description.
• 9
  nap

  Phone number found but not click-to-call. Wrap it in <a href="tel:..."> so mobile users can tap to call.
• 10
  content

  Content is okay (301 words) but below the 800+ sweet spot. Add an FAQ section or testimonials.