SEO Audit: Up To Par Heating and Air

Up To Par Heating and Air, Independence, KY scored 46/100 in our SEO audit. The site has mobile rendering and internal linking in place, which is more than most HVAC contractor sites we review. But 20 specific issues — concentrated in meta descriptions and heading hierarchy — are keeping it off page one for the searches its customers actually run. The highest-impact fix flagged below is title tag is too short (29 chars). aim for 50-60 characters to maximize your space in google results.. Sites in this score band typically gain the most from a focused two-week fix sprint rather than a long-term retainer.

Top issues found

• 1
  title tag

  Title tag is too short (29 chars). Aim for 50-60 characters to maximize your space in Google results.
• 2
  title tag

  Title tag doesn't use a separator (| or -). Format like: "Service | Business Name | City"
• 3
  meta description

  Missing meta description. Google will auto-generate one — and it usually looks terrible. Write a 150-160 character description with your service, location, and a call to action.
• 4
  headings

  No H1 tag found. Every page needs one H1 with your main keyword + location.
• 5
  headings

  No H2 tags. H2s break content into sections and give Google keyword signals. Add H2s for each service/topic.
• 6
  schema

  No structured data (JSON-LD) found. LocalBusiness schema tells Google your name, address, phone, hours — helping you appear in rich results and the local pack.
• 7
  images

  10 of 10 images missing alt text (100%). Alt text helps Google understand images AND improves accessibility.
• 8
  internal links

  Only 6 internal links. More internal links help Google discover all your pages.
• 9
  https

  HTTPS enabled but missing HSTS header. Ask your host to add Strict-Transport-Security header.
• 10
  social tags

  Missing og:title. Shared links won't display properly on Facebook/LinkedIn.
• 11
  social tags

  Missing og:description.
• 12
  social tags

  Missing og:image. Shared links will have no preview image.