SEO Audit: Unique Empire

Unique Empire, Chicago, IL scored 60/100 in our SEO audit. The site has title tags and heading hierarchy in place, which is more than most photographer sites we review. But 10 specific issues — concentrated in meta descriptions and schema markup — are keeping it off page one for the searches its customers actually run. The highest-impact fix flagged below is title tag is too long (138 chars). google truncates after ~60 characters.. Sites in this score band typically gain the most from a focused two-week fix sprint rather than a long-term retainer.

Top issues found

• 1
  title tag

  Title tag is too long (138 chars). Google truncates after ~60 characters.
• 2
  meta description

  Missing meta description. Google will auto-generate one — and it usually looks terrible. Write a 150-160 character description with your service, location, and a call to action.
• 3
  schema

  Found schema (FAQPage) but no LocalBusiness. Add LocalBusiness schema for local search features.
• 4
  images

  5 of 6 images missing alt text (83%). Alt text helps Google understand images AND improves accessibility.
• 5
  nap

  Phone number found but not click-to-call. Wrap it in <a href="tel:..."> so mobile users can tap to call.
• 6
  nap

  No street address found. Display your full address to help Google verify your location. Put it in the footer.
• 7
  content

  Light content (232 words). Top local pages have 500+. Add service descriptions and what makes you different.
• 8
  technical

  No favicon found. A missing favicon looks unprofessional in browser tabs.
• 9
  page speed

  PageSpeed check skipped — no API key configured
• 10
  google business

  Google Business Profile check skipped — no API key