SEO Audit: True North Appliance Repair LLC

True North Appliance Repair LLC, Fort Collins, CO scored 71/100 — a solid technical foundation. Heading hierarchy and mobile rendering are configured correctly, which puts the site ahead of ~70% of appliance repair sites at this size. The remaining 12 issues we found are in meta descriptions and image optimization and represent the next-best return on optimization effort. The lowest-hanging fruit is title tag looks generic ("home | true north appliance repair llc"). include your business name, primary service, and city..

Top issues found

• 1
  title tag

  Title tag looks generic ("Home | True North Appliance Repair LLC"). Include your business name, primary service, AND city.
• 2
  meta description

  Missing meta description. Google will auto-generate one — and it usually looks terrible. Write a 150-160 character description with your service, location, and a call to action.

• 3
  images

  7 of 9 images missing alt text (78%). Alt text helps Google understand images AND improves accessibility.
• 4
  internal links

  Only 0 internal links. Link to your service pages, about page, and contact page to help Google crawl your site.
• 5
  social tags

  Missing og:description.
• 6
  content

  Content is okay (490 words) but below the 800+ sweet spot. Add an FAQ section or testimonials.
• 7
  page speed

  Largest Contentful Paint is 9.0s (should be under 2.5s). Your main content takes too long to appear — compress images and remove render-blocking scripts.
• 8
  page speed

  Mobile performance score is 61/100 (fair). Room for improvement — focus on image compression and caching.
• 9
  sitemap

  Sitemap found but only contains 1 URLs. Make sure all your service pages and blog posts are included.
• 10
  robots txt

  CRITICAL: Your robots.txt is blocking ALL crawlers with "Disallow: /". Google cannot index your site! Remove this line immediately.
• 11
  google business

  Your Google Business Profile has 0 reviews. Reviews are one of the top 3 local ranking factors. Start asking happy customers to leave a review.
• 12
  google business

  GBP doesn't show business hours. Add them to improve profile completeness.