SEO Audit: TJ's Heating & Cooling

TJ's Heating & Cooling, Independence, MO scored 70/100 — a solid technical foundation. Title tags and meta descriptions are configured correctly, which puts the site ahead of ~70% of HVAC contractor sites at this size. The remaining 8 issues we found are in schema markup and google business and represent the next-best return on optimization effort. The lowest-hanging fruit is title tag is too long (73 chars). google truncates after ~60 characters.. (This is a preliminary on-page score — page-speed and live ranking signals aren't included yet. The free live check below runs the complete audit.)

Top issues found

• 1
  title tag

  Title tag is too long (73 chars). Google truncates after ~60 characters.
• 2
  meta description

  Meta description lacks a call to action. Add "Call today for a free estimate" to improve click-through rates.

• 3
  schema

  Found schema () but no LocalBusiness. Add LocalBusiness schema for local search features.
• 4
  images

  2 of 23 images missing alt text (9%). Alt text helps Google understand images AND improves accessibility.
• 5
  https

  HTTPS enabled but missing HSTS header. Ask your host to add Strict-Transport-Security header.
• 6
  nap

  No street address found. Display your full address to help Google verify your location. Put it in the footer.