SEO Audit: Thomas Shull Photography

Thomas Shull Photography, Phoenix, AZ scored 74/100 — a solid technical foundation. Meta descriptions and mobile rendering are configured correctly, which puts the site ahead of ~70% of photographer sites at this size. The remaining 10 issues we found are in google business and represent the next-best return on optimization effort. The lowest-hanging fruit is title tag is too short (29 chars). aim for 50-60 characters to maximize your space in google results..

Top issues found

• 1
  title tag

  Title tag is too short (29 chars). Aim for 50-60 characters to maximize your space in Google results.
• 2
  title tag

  Title tag doesn't use a separator (| or -). Format like: "Service | Business Name | City"
• 3
  meta description

  Meta description is too long (389 chars). Keep under 160 characters.
• 4
  meta description

  Meta description lacks a call to action. Add "Call today for a free estimate" to improve click-through rates.
• 5
  headings

  Multiple H1 tags (5). Use only one H1 — change extras to H2.
• 6
  headings

  No H2 tags. H2s break content into sections and give Google keyword signals. Add H2s for each service/topic.
• 7
  images

  2 of 155 images missing alt text (1%). Alt text helps Google understand images AND improves accessibility.
• 8
  nap

  Phone number found but not click-to-call. Wrap it in <a href="tel:..."> so mobile users can tap to call.
• 9
  page speed

  PageSpeed check skipped — no API key configured
• 10
  google business

  Google Business Profile check skipped — no API key