SEO Audit: The Martens Company Heating and Cooling

The Martens Company Heating and Cooling, Cheyenne, WY scored 63/100 in our SEO audit. The site has title tags and heading hierarchy in place, which is more than most HVAC contractor sites we review. But 11 specific issues — concentrated in meta descriptions and image optimization — are keeping it off page one for the searches its customers actually run. The highest-impact fix flagged below is title tag doesn't use a separator (| or -). format like: "service | business name | city". Sites in this score band typically gain the most from a focused two-week fix sprint rather than a long-term retainer. (This is a preliminary on-page score — page-speed and live ranking signals aren't included yet. The free live check below runs the complete audit.)

Top issues found

• 1
  title tag

  Title tag doesn't use a separator (| or -). Format like: "Service | Business Name | City"
• 2
  meta description

  Missing meta description. Google will auto-generate one — and it usually looks terrible. Write a 150-160 character description with your service, location, and a call to action.

• 3
  images

  7 of 7 images missing alt text (100%). Alt text helps Google understand images AND improves accessibility.
• 4
  social tags

  Missing og:description.
• 5
  social tags

  Missing og:image. Shared links will have no preview image.
• 6
  nap

  Phone number found but not click-to-call. Wrap it in <a href="tel:..."> so mobile users can tap to call.
• 7
  nap

  No street address found. Display your full address to help Google verify your location. Put it in the footer.
• 8
  content

  Light content (151 words). Top local pages have 500+. Add service descriptions and what makes you different.
• 9
  sitemap

  Sitemap found but only contains 3 URLs. Make sure all your service pages and blog posts are included.