SEO Audit: SWTJK Repair & Lampkin Services

SWTJK Repair & Lampkin Services, Little Rock, AR scored 70/100 — a solid technical foundation. Title tags and meta descriptions are configured correctly, which puts the site ahead of ~70% of appliance repair sites at this size. The remaining 11 issues we found are in google business and represent the next-best return on optimization effort. The lowest-hanging fruit is title tag is too long (70 chars). google truncates after ~60 characters..

Top issues found

• 1
  title tag

  Title tag is too long (70 chars). Google truncates after ~60 characters.
• 2
  meta description

  Meta description is too long (187 chars). Keep under 160 characters.

• 3
  meta description

  Meta description lacks a call to action. Add "Call today for a free estimate" to improve click-through rates.
• 4
  headings

  Multiple H1 tags (2). Use only one H1 — change extras to H2.
• 5
  internal links

  Only 2 internal links. Link to your service pages, about page, and contact page to help Google crawl your site.
• 6
  https

  HTTPS enabled but missing HSTS header. Ask your host to add Strict-Transport-Security header.
• 7
  nap

  No street address found. Display your full address to help Google verify your location. Put it in the footer.
• 8
  content

  Content is okay (340 words) but below the 800+ sweet spot. Add an FAQ section or testimonials.
• 9
  page speed

  Largest Contentful Paint is 5.1s (should be under 2.5s). Your main content takes too long to appear — compress images and remove render-blocking scripts.
• 10
  page speed

  Cumulative Layout Shift is 0.132 (aim for under 0.1). Minor layout shifting detected — add dimensions to images and embeds.
• 11
  google business

  No Google Business Profile found for your website. This is CRITICAL — GBP is how you appear on Google Maps and in the local 3-pack. Claim yours at business.google.com.