SEO Audit: R.L. McCoy Inc

R.L. McCoy Inc, Columbia City, IN scored 72/100 — a solid technical foundation. Heading hierarchy and mobile rendering are configured correctly, which puts the site ahead of ~70% of concrete company sites at this size. The remaining 12 issues we found are in meta descriptions and schema markup and represent the next-best return on optimization effort. The lowest-hanging fruit is title tag is too short (10 chars). aim for 50-60 characters to maximize your space in google results.. (This is a preliminary on-page score — page-speed and live ranking signals aren't included yet. The free live check below runs the complete audit.)

Top issues found

• 1
  title tag

  Title tag is too short (10 chars). Aim for 50-60 characters to maximize your space in Google results.
• 2
  title tag

  Title tag may not include a location. For local SEO, your city and state in the title is a strong ranking signal.

• 3
  title tag

  Title tag doesn't use a separator (| or -). Format like: "Service | Business Name | City"
• 4
  meta description

  Missing meta description. Google will auto-generate one — and it usually looks terrible. Write a 150-160 character description with your service, location, and a call to action.
• 5
  schema

  No structured data (JSON-LD) found. LocalBusiness schema tells Google your name, address, phone, hours — helping you appear in rich results and the local pack.
• 6
  images

  3 of 26 images missing alt text (12%). Alt text helps Google understand images AND improves accessibility.
• 7
  https

  HTTPS enabled but missing HSTS header. Ask your host to add Strict-Transport-Security header.
• 8
  social tags

  Missing og:title. Shared links won't display properly on Facebook/LinkedIn.
• 9
  social tags

  Missing og:description.
• 10
  social tags

  Missing og:image. Shared links will have no preview image.
• 11
  technical

  Missing canonical tag. Without it, Google might treat duplicate URLs as separate pages. Add <link rel="canonical" href="your-url"> to <head>.
• 12
  technical

  No favicon found. A missing favicon looks unprofessional in browser tabs.