Pavement Specialties Of Idaho, Boise, ID scored 61/100 in our SEO audit. The site has title tags and meta descriptions in place, which is more than most paving contractor sites we review. But 11 specific issues — concentrated in schema markup and Open Graph + social tags — are keeping it off page one for the searches its customers actually run. The highest-impact fix flagged below is no structured data (json-ld) found. localbusiness schema tells google your name, address, phone, hours — helping you appear in rich results and the local pack.. Sites in this score band typically gain the most from a focused two-week fix sprint rather than a long-term retainer. (This is a preliminary on-page score — page-speed and live ranking signals aren't included yet. The free live check below runs the complete audit.)
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