SEO Audit: Paul’s Asphalt Paving

Paul’s Asphalt Paving, Fort Wayne, IN scored 84/100 — a solid technical foundation. Title tags and meta descriptions are configured correctly, which puts the site ahead of ~70% of paving contractor sites at this size. The remaining 8 issues we found are in robots txt and represent the next-best return on optimization effort. The lowest-hanging fruit is meta description is too long (197 chars). keep under 160 characters..

Top issues found

• 1
  meta description

  Meta description is too long (197 chars). Keep under 160 characters.
• 2
  images

  5 of 24 images missing alt text (21%). Alt text helps Google understand images AND improves accessibility.

• 3
  https

  HTTPS enabled but missing HSTS header. Ask your host to add Strict-Transport-Security header.
• 4
  page speed

  Largest Contentful Paint is 8.3s (should be under 2.5s). Your main content takes too long to appear — compress images and remove render-blocking scripts.
• 5
  page speed

  Mobile performance score is 64/100 (fair). Room for improvement — focus on image compression and caching.
• 6
  robots txt

  CRITICAL: Your robots.txt is blocking ALL crawlers with "Disallow: /". Google cannot index your site! Remove this line immediately.
• 7
  google business

  Your Google Business Profile has 0 reviews. Reviews are one of the top 3 local ranking factors. Start asking happy customers to leave a review.
• 8
  google business

  GBP doesn't show business hours. Add them to improve profile completeness.