SEO Audit: H & H Heating and Air

H & H Heating and Air, Paducah, KY scored 61/100 in our SEO audit. The site has title tags and meta descriptions in place, which is more than most HVAC contractor sites we review. But 11 specific issues — concentrated in schema markup and image optimization — are keeping it off page one for the searches its customers actually run. The highest-impact fix flagged below is meta description is too long (317 chars). keep under 160 characters.. Sites in this score band typically gain the most from a focused two-week fix sprint rather than a long-term retainer.

Top issues found

• 1
  meta description

  Meta description is too long (317 chars). Keep under 160 characters.
• 2
  meta description

  Meta description lacks a call to action. Add "Call today for a free estimate" to improve click-through rates.
• 3
  headings

  Multiple H1 tags (2). Use only one H1 — change extras to H2.
• 4
  mobile

  Viewport tag doesn't set width=device-width. Mobile layout may be broken.
• 5
  schema

  Found schema (WebSite) but no LocalBusiness. Add LocalBusiness schema for local search features.
• 6
  images

  2 of 2 images missing alt text (100%). Alt text helps Google understand images AND improves accessibility.
• 7
  content

  Light content (295 words). Top local pages have 500+. Add service descriptions and what makes you different.
• 8
  page speed

  PageSpeed check skipped — no API key configured
• 9
  sitemap

  No sitemap.xml found. A sitemap helps Google discover and index all your pages. Most website builders can generate one automatically.
• 10
  robots txt

  No robots.txt file found. Having one helps control which pages Google crawls.
• 11
  google business

  Google Business Profile check skipped — no API key