SEO Audit: Michael Shaver Plumbing, Septic, and Dirt Works

Michael Shaver Plumbing, Septic, and Dirt Works, Hendersonville, TN scored 68/100 in our SEO audit. The site has title tags and meta descriptions in place, which is more than most plumber sites we review. But 9 specific issues — concentrated in schema markup and image optimization — are keeping it off page one for the searches its customers actually run. The highest-impact fix flagged below is title tag doesn't use a separator (| or -). format like: "service | business name | city". Sites in this score band typically gain the most from a focused two-week fix sprint rather than a long-term retainer.

Top issues found

• 1
  title tag

  Title tag doesn't use a separator (| or -). Format like: "Service | Business Name | City"
• 2
  meta description

  Meta description is too long (280 chars). Keep under 160 characters.
• 3
  headings

  Multiple H1 tags (7). Use only one H1 — change extras to H2.
• 4
  schema

  Found schema () but no LocalBusiness. Add LocalBusiness schema for local search features.
• 5
  images

  10 of 10 images missing alt text (100%). Alt text helps Google understand images AND improves accessibility.
• 6
  content

  Content is okay (485 words) but below the 800+ sweet spot. Add an FAQ section or testimonials.
• 7
  page speed

  PageSpeed check skipped — no API key configured
• 8
  sitemap

  Sitemap found but only contains 1 URLs. Make sure all your service pages and blog posts are included.
• 9
  google business

  Google Business Profile check skipped — no API key