SEO Audit: Knight's Mechanical

Knight's Mechanical, Bowling Green, KY scored 60/100 in our SEO audit. The site has meta descriptions and heading hierarchy in place, which is more than most plumber sites we review. But 14 specific issues — concentrated in schema markup and image optimization — are keeping it off page one for the searches its customers actually run. The highest-impact fix flagged below is title tag is too short (26 chars). aim for 50-60 characters to maximize your space in google results.. Sites in this score band typically gain the most from a focused two-week fix sprint rather than a long-term retainer.

Top issues found

• 1
  title tag

  Title tag is too short (26 chars). Aim for 50-60 characters to maximize your space in Google results.
• 2
  title tag

  Title tag looks generic ("Home - Knight's Mechanical"). Include your business name, primary service, AND city.
• 3
  meta description

  Meta description is too long (667 chars). Keep under 160 characters.
• 4
  meta description

  Meta description lacks a call to action. Add "Call today for a free estimate" to improve click-through rates.
• 5
  headings

  Multiple H1 tags (2). Use only one H1 — change extras to H2.
• 6
  schema

  Found schema () but no LocalBusiness. Add LocalBusiness schema for local search features.
• 7
  images

  12 of 13 images missing alt text (92%). Alt text helps Google understand images AND improves accessibility.
• 8
  internal links

  Only 5 internal links. More internal links help Google discover all your pages.
• 9
  https

  HTTPS enabled but missing HSTS header. Ask your host to add Strict-Transport-Security header.
• 10
  social tags

  Missing og:image. Shared links will have no preview image.
• 11
  nap

  No phone number visible. For local businesses, your phone should be prominent on every page — Google uses it to match your site with your GBP.
• 12
  nap

  No street address found. Display your full address to help Google verify your location. Put it in the footer.