SEO Audit: JW Cleary Construction, LLC

JW Cleary Construction, LLC, Bloomington, IL scored 62/100 in our SEO audit. The site has title tags and heading hierarchy in place, which is more than most roofer sites we review. But 10 specific issues — concentrated in meta descriptions and schema markup — are keeping it off page one for the searches its customers actually run. The highest-impact fix flagged below is title tag is too long (195 chars). google truncates after ~60 characters.. Sites in this score band typically gain the most from a focused two-week fix sprint rather than a long-term retainer. (This is a preliminary on-page score — page-speed and live ranking signals aren't included yet. The free live check below runs the complete audit.)

Top issues found

• 1
  title tag

  Title tag is too long (195 chars). Google truncates after ~60 characters.
• 2
  meta description

  Missing meta description. Google will auto-generate one — and it usually looks terrible. Write a 150-160 character description with your service, location, and a call to action.

• 3
  schema

  Found schema () but no LocalBusiness. Add LocalBusiness schema for local search features.
• 4
  images

  8 of 13 images missing alt text (62%). Alt text helps Google understand images AND improves accessibility.
• 5
  https

  HTTPS enabled but missing HSTS header. Ask your host to add Strict-Transport-Security header.
• 6
  social tags

  Missing og:description.
• 7
  nap

  No street address found. Display your full address to help Google verify your location. Put it in the footer.
• 8
  page speed

  PageSpeed check skipped — no API key configured
• 9
  sitemap

  Sitemap found but only contains 3 URLs. Make sure all your service pages and blog posts are included.
• 10
  google business

  Google Business Profile check skipped — no API key