SEO Audit: JPR Seamless Gutters

JPR Seamless Gutters, Redding, CA scored 61/100 in our SEO audit. The site has title tags and meta descriptions in place, which is more than most gutter installation sites we review. But 14 specific issues — concentrated in schema markup and content depth — are keeping it off page one for the searches its customers actually run. The highest-impact fix flagged below is title tag doesn't use a separator (| or -). format like: "service | business name | city". Sites in this score band typically gain the most from a focused two-week fix sprint rather than a long-term retainer.

Top issues found

• 1
  title tag

  Title tag doesn't use a separator (| or -). Format like: "Service | Business Name | City"
• 2
  meta description

  Meta description is too long (167 chars). Keep under 160 characters.

• 3
  meta description

  Meta description lacks a call to action. Add "Call today for a free estimate" to improve click-through rates.
• 4
  headings

  Multiple H1 tags (2). Use only one H1 — change extras to H2.
• 5
  schema

  Found schema (WebSite) but no LocalBusiness. Add LocalBusiness schema for local search features.
• 6
  images

  1 of 6 images missing alt text (17%). Alt text helps Google understand images AND improves accessibility.
• 7
  internal links

  Only 0 internal links. Link to your service pages, about page, and contact page to help Google crawl your site.
• 8
  nap

  Phone number found but not click-to-call. Wrap it in <a href="tel:..."> so mobile users can tap to call.
• 9
  nap

  No street address found. Display your full address to help Google verify your location. Put it in the footer.
• 10
  content

  Light content (140 words). Top local pages have 500+. Add service descriptions and what makes you different.
• 11
  page speed

  PageSpeed check skipped — no API key configured
• 12
  sitemap

  Sitemap found but only contains 1 URLs. Make sure all your service pages and blog posts are included.