SEO Audit: JEN Plumbing

JEN Plumbing, Independence, KY scored 48/100 in our SEO audit. The site has mobile rendering and internal linking in place, which is more than most plumber sites we review. But 17 specific issues — concentrated in title tags and meta descriptions — are keeping it off page one for the searches its customers actually run. The highest-impact fix flagged below is title tag is too short (4 chars). aim for 50-60 characters to maximize your space in google results.. Sites in this score band typically gain the most from a focused two-week fix sprint rather than a long-term retainer. (This is a preliminary on-page score — page-speed and live ranking signals aren't included yet. The free live check below runs the complete audit.)

Top issues found

• 1
  title tag

  Title tag is too short (4 chars). Aim for 50-60 characters to maximize your space in Google results.
• 2
  title tag

  Title tag looks generic ("Home"). Include your business name, primary service, AND city.

• 3
  title tag

  Title tag doesn't use a separator (| or -). Format like: "Service | Business Name | City"
• 4
  meta description

  Missing meta description. Google will auto-generate one — and it usually looks terrible. Write a 150-160 character description with your service, location, and a call to action.
• 5
  headings

  Multiple H1 tags (4). Use only one H1 — change extras to H2.
• 6
  headings

  No H2 tags. H2s break content into sections and give Google keyword signals. Add H2s for each service/topic.
• 7
  schema

  No structured data (JSON-LD) found. LocalBusiness schema tells Google your name, address, phone, hours — helping you appear in rich results and the local pack.
• 8
  images

  3 of 3 images missing alt text (100%). Alt text helps Google understand images AND improves accessibility.
• 9
  https

  HTTPS enabled but missing HSTS header. Ask your host to add Strict-Transport-Security header.
• 10
  nap

  Phone number found but not click-to-call. Wrap it in <a href="tel:..."> so mobile users can tap to call.
• 11
  nap

  No street address found. Display your full address to help Google verify your location. Put it in the footer.
• 12
  content

  Light content (129 words). Top local pages have 500+. Add service descriptions and what makes you different.