SEO Audit: J.C. Lilly Windows & Doors LLC

Audited June 1, 2026 · jclilly.com · Chicago, IL

Mid-tier

13 concrete issues found

SEO score out of 100

J.C. Lilly Windows & Doors LLC, Chicago, IL scored 67/100 in our SEO audit. The site has title tags and heading hierarchy in place, which is more than most window installer sites we review. But 13 specific issues — concentrated in image optimization and google business — are keeping it off page one for the searches its customers actually run. The highest-impact fix flagged below is title tag doesn't use a separator (| or -). format like: "service | business name | city". Sites in this score band typically gain the most from a focused two-week fix sprint rather than a long-term retainer.

Top issues found

1

title tag

Title tag doesn't use a separator (| or -). Format like: "Service | Business Name | City"
2

meta description

Meta description is short (83 chars). Aim for 150-160 characters with your service, location, and why someone should click.
3

meta description

Meta description lacks a call to action. Add "Call today for a free estimate" to improve click-through rates.
4

headings

Multiple H1 tags (2). Use only one H1 — change extras to H2.
5

images

No images found. Images improve engagement and give you ranking opportunities in Google Image search. Add photos of your work, team, and location.
6

internal links

Only 2 internal links. Link to your service pages, about page, and contact page to help Google crawl your site.
7

nap

No street address found. Display your full address to help Google verify your location. Put it in the footer.
8

content

Content is okay (403 words) but below the 800+ sweet spot. Add an FAQ section or testimonials.
9

technical

Missing canonical tag. Without it, Google might treat duplicate URLs as separate pages. Add <link rel="canonical" href="your-url"> to <head>.
10

page speed

PageSpeed check skipped — no API key configured
11

sitemap

Sitemap found but only contains 2 URLs. Make sure all your service pages and blog posts are included.
12

robots txt

Your robots.txt doesn't reference a sitemap. Add "Sitemap: https://yoursite.com/sitemap.xml".

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