SEO Audit: Island Pool & Spa

Island Pool & Spa, Bangor, ME scored 69/100 in our SEO audit. The site has title tags and meta descriptions in place, which is more than most pool service sites we review. But 9 specific issues — concentrated in content depth and robots txt — are keeping it off page one for the searches its customers actually run. The highest-impact fix flagged below is title tag doesn't use a separator (| or -). format like: "service | business name | city". Sites in this score band typically gain the most from a focused two-week fix sprint rather than a long-term retainer. (This is a preliminary on-page score — page-speed and live ranking signals aren't included yet. The free live check below runs the complete audit.)

Top issues found

• 1
  title tag

  Title tag doesn't use a separator (| or -). Format like: "Service | Business Name | City"
• 2
  meta description

  Meta description is too long (166 chars). Keep under 160 characters.

• 3
  images

  1 of 11 images missing alt text (9%). Alt text helps Google understand images AND improves accessibility.
• 4
  nap

  No street address found. Display your full address to help Google verify your location. Put it in the footer.
• 5
  content

  Light content (121 words). Top local pages have 500+. Add service descriptions and what makes you different.
• 6
  sitemap

  Sitemap found but only contains 2 URLs. Make sure all your service pages and blog posts are included.
• 7
  robots txt

  CRITICAL: Your robots.txt is blocking ALL crawlers with "Disallow: /". Google cannot index your site! Remove this line immediately.