SEO Audit: Intercrus Decks

Intercrus Decks, Seattle, WA scored 72/100 — a solid technical foundation. Title tags and meta descriptions are configured correctly, which puts the site ahead of ~70% of deck builder sites at this size. The remaining 13 issues we found are in schema markup and robots txt and represent the next-best return on optimization effort. The lowest-hanging fruit is meta description is too long (205 chars). keep under 160 characters..

Top issues found

• 1
  meta description

  Meta description is too long (205 chars). Keep under 160 characters.
• 2
  meta description

  Meta description lacks a call to action. Add "Call today for a free estimate" to improve click-through rates.

• 3
  schema

  Found schema () but no LocalBusiness. Add LocalBusiness schema for local search features.
• 4
  images

  7 of 20 images missing alt text (35%). Alt text helps Google understand images AND improves accessibility.
• 5
  https

  HTTPS enabled but missing HSTS header. Ask your host to add Strict-Transport-Security header.
• 6
  nap

  No street address found. Display your full address to help Google verify your location. Put it in the footer.
• 7
  page speed

  Largest Contentful Paint is 15.2s (should be under 2.5s). Your main content takes too long to appear — compress images and remove render-blocking scripts.
• 8
  page speed

  Cumulative Layout Shift is 0.181 (aim for under 0.1). Minor layout shifting detected — add dimensions to images and embeds.
• 9
  page speed

  Mobile performance score is 35/100 (needs improvement). Slow sites lose 53% of mobile visitors. Optimize images and reduce JavaScript.
• 10
  sitemap

  Sitemap found but only contains 3 URLs. Make sure all your service pages and blog posts are included.
• 11
  robots txt

  CRITICAL: Your robots.txt is blocking ALL crawlers with "Disallow: /". Google cannot index your site! Remove this line immediately.
• 12
  google business

  Your Google Business Profile has 0 reviews. Reviews are one of the top 3 local ranking factors. Start asking happy customers to leave a review.