SEO Audit: Home Outlet

Home Outlet, Montgomery, AL scored 64/100 in our SEO audit. The site has meta descriptions and heading hierarchy in place, which is more than most flooring contractor sites we review. But 14 specific issues — concentrated in schema markup and Open Graph + social tags — are keeping it off page one for the searches its customers actually run. The highest-impact fix flagged below is title tag looks generic ("home improvement & building supply store | home outlet"). include your business name, primary service, and city.. Sites in this score band typically gain the most from a focused two-week fix sprint rather than a long-term retainer. (This is a preliminary on-page score — page-speed and live ranking signals aren't included yet. The free live check below runs the complete audit.)

Top issues found

• 1
  title tag

  Title tag looks generic ("Home Improvement & Building Supply Store | Home Outlet"). Include your business name, primary service, AND city.
• 2
  title tag

  Title tag may not include a location. For local SEO, your city and state in the title is a strong ranking signal.

• 3
  meta description

  Meta description is too long (231 chars). Keep under 160 characters.
• 4
  meta description

  Meta description lacks a call to action. Add "Call today for a free estimate" to improve click-through rates.
• 5
  headings

  Multiple H1 tags (2). Use only one H1 — change extras to H2.
• 6
  schema

  Found schema () but no LocalBusiness. Add LocalBusiness schema for local search features.
• 7
  images

  3 of 49 images missing alt text (6%). Alt text helps Google understand images AND improves accessibility.
• 8
  social tags

  Missing og:title. Shared links won't display properly on Facebook/LinkedIn.
• 9
  social tags

  Missing og:description.
• 10
  social tags

  Missing og:image. Shared links will have no preview image.
• 11
  nap

  No street address found. Display your full address to help Google verify your location. Put it in the footer.