SEO Audit: Hickman Heating & Air

Hickman Heating & Air, Florence, KY scored 62/100 in our SEO audit. The site has meta descriptions and heading hierarchy in place, which is more than most HVAC contractor sites we review. But 13 specific issues — concentrated in schema markup and robots txt — are keeping it off page one for the searches its customers actually run. The highest-impact fix flagged below is title tag is too long (128 chars). google truncates after ~60 characters.. Sites in this score band typically gain the most from a focused two-week fix sprint rather than a long-term retainer.

Top issues found

• 1
  title tag

  Title tag is too long (128 chars). Google truncates after ~60 characters.
• 2
  title tag

  Title tag looks generic ("HOME | Hickman Heating and Air, Furnace & AC Maintenance, HVAC Repair, 7000 Houston Rd ste 26, Florence, Kentucky, United States"). Include your business name, primary service, AND city.
• 3
  meta description

  Meta description is too long (499 chars). Keep under 160 characters.
• 4
  meta description

  Meta description lacks a call to action. Add "Call today for a free estimate" to improve click-through rates.
• 5
  headings

  Multiple H1 tags (2). Use only one H1 — change extras to H2.
• 6
  schema

  Found schema (WebSite) but no LocalBusiness. Add LocalBusiness schema for local search features.
• 7
  social tags

  Missing og:image. Shared links will have no preview image.
• 8
  nap

  No street address found. Display your full address to help Google verify your location. Put it in the footer.
• 9
  content

  Content is okay (353 words) but below the 800+ sweet spot. Add an FAQ section or testimonials.
• 10
  page speed

  PageSpeed check skipped — no API key configured
• 11
  sitemap

  Sitemap found but only contains 1 URLs. Make sure all your service pages and blog posts are included.
• 12
  robots txt

  CRITICAL: Your robots.txt is blocking ALL crawlers with "Disallow: /". Google cannot index your site! Remove this line immediately.