SEO Audit: Heirloom By Melissa Photography

Heirloom By Melissa Photography, New York, NY scored 63/100 in our SEO audit. The site has title tags and meta descriptions in place, which is more than most photographer sites we review. But 11 specific issues — concentrated in schema markup and image optimization — are keeping it off page one for the searches its customers actually run. The highest-impact fix flagged below is meta description is too long (166 chars). keep under 160 characters.. Sites in this score band typically gain the most from a focused two-week fix sprint rather than a long-term retainer.

Top issues found

• 1
  meta description

  Meta description is too long (166 chars). Keep under 160 characters.
• 2
  meta description

  Meta description lacks a call to action. Add "Call today for a free estimate" to improve click-through rates.
• 3
  headings

  Multiple H1 tags (5). Use only one H1 — change extras to H2.
• 4
  schema

  No structured data (JSON-LD) found. LocalBusiness schema tells Google your name, address, phone, hours — helping you appear in rich results and the local pack.
• 5
  images

  No images found. Images improve engagement and give you ranking opportunities in Google Image search. Add photos of your work, team, and location.
• 6
  social tags

  Missing og:title. Shared links won't display properly on Facebook/LinkedIn.
• 7
  social tags

  Missing og:description.
• 8
  nap

  No phone number visible. For local businesses, your phone should be prominent on every page — Google uses it to match your site with your GBP.
• 9
  nap

  No street address found. Display your full address to help Google verify your location. Put it in the footer.
• 10
  page speed

  PageSpeed check skipped — no API key configured
• 11
  google business

  Google Business Profile check skipped — no API key