SEO Audit: Headshots LA

Headshots LA, Los Angeles, CA scored 63/100 in our SEO audit. The site has title tags and meta descriptions in place, which is more than most photographer sites we review. But 12 specific issues — concentrated in heading hierarchy and schema markup — are keeping it off page one for the searches its customers actually run. The highest-impact fix flagged below is title tag is too long (75 chars). google truncates after ~60 characters.. Sites in this score band typically gain the most from a focused two-week fix sprint rather than a long-term retainer.

Top issues found

• 1
  title tag

  Title tag is too long (75 chars). Google truncates after ~60 characters.
• 2
  meta description

  Meta description lacks a call to action. Add "Call today for a free estimate" to improve click-through rates.
• 3
  headings

  No H1 tag found. Every page needs one H1 with your main keyword + location.
• 4
  headings

  No H2 tags. H2s break content into sections and give Google keyword signals. Add H2s for each service/topic.
• 5
  schema

  Found schema () but no LocalBusiness. Add LocalBusiness schema for local search features.
• 6
  images

  13 of 83 images missing alt text (16%). Alt text helps Google understand images AND improves accessibility.
• 7
  https

  HTTPS enabled but missing HSTS header. Ask your host to add Strict-Transport-Security header.
• 8
  nap

  No street address found. Display your full address to help Google verify your location. Put it in the footer.
• 9
  content

  Light content (200 words). Top local pages have 500+. Add service descriptions and what makes you different.
• 10
  page speed

  PageSpeed check skipped — no API key configured
• 11
  sitemap

  Sitemap found but only contains 4 URLs. Make sure all your service pages and blog posts are included.
• 12
  google business

  Google Business Profile check skipped — no API key