SEO Audit: First Response Guttering

First Response Guttering, Edmond, OK scored 59/100 in our SEO audit. The site has title tags and heading hierarchy in place, which is more than most gutter installation sites we review. But 12 specific issues — concentrated in meta descriptions and schema markup — are keeping it off page one for the searches its customers actually run. The highest-impact fix flagged below is title tag doesn't use a separator (| or -). format like: "service | business name | city". Sites in this score band typically gain the most from a focused two-week fix sprint rather than a long-term retainer.

Top issues found

• 1
  title tag

  Title tag doesn't use a separator (| or -). Format like: "Service | Business Name | City"
• 2
  meta description

  Missing meta description. Google will auto-generate one — and it usually looks terrible. Write a 150-160 character description with your service, location, and a call to action.

• 3
  schema

  No structured data (JSON-LD) found. LocalBusiness schema tells Google your name, address, phone, hours — helping you appear in rich results and the local pack.
• 4
  images

  6 of 9 images missing alt text (67%). Alt text helps Google understand images AND improves accessibility.
• 5
  https

  HTTPS enabled but missing HSTS header. Ask your host to add Strict-Transport-Security header.
• 6
  social tags

  Missing og:title. Shared links won't display properly on Facebook/LinkedIn.
• 7
  social tags

  Missing og:description.
• 8
  social tags

  Missing og:image. Shared links will have no preview image.
• 9
  nap

  No street address found. Display your full address to help Google verify your location. Put it in the footer.
• 10
  content

  Content is okay (431 words) but below the 800+ sweet spot. Add an FAQ section or testimonials.
• 11
  page speed

  PageSpeed check skipped — no API key configured
• 12
  google business

  Google Business Profile check skipped — no API key