SEO Audit: Express Homeworx Masonry & Paving

Express Homeworx Masonry & Paving, Newark, NJ scored 71/100 — a solid technical foundation. Title tags and meta descriptions are configured correctly, which puts the site ahead of ~70% of paving contractor sites at this size. The remaining 15 issues we found are in schema markup and Open Graph + social tags and represent the next-best return on optimization effort. The lowest-hanging fruit is title tag is too long (198 chars). google truncates after ~60 characters..

Top issues found

• 1
  title tag

  Title tag is too long (198 chars). Google truncates after ~60 characters.
• 2
  title tag

  Title tag doesn't use a separator (| or -). Format like: "Service | Business Name | City"

• 3
  meta description

  Meta description lacks a call to action. Add "Call today for a free estimate" to improve click-through rates.
• 4
  headings

  Multiple H1 tags (2). Use only one H1 — change extras to H2.
• 5
  schema

  No structured data (JSON-LD) found. LocalBusiness schema tells Google your name, address, phone, hours — helping you appear in rich results and the local pack.
• 6
  images

  14 of 26 images missing alt text (54%). Alt text helps Google understand images AND improves accessibility.
• 7
  https

  HTTPS enabled but missing HSTS header. Ask your host to add Strict-Transport-Security header.
• 8
  social tags

  Missing og:title. Shared links won't display properly on Facebook/LinkedIn.
• 9
  social tags

  Missing og:description.
• 10
  social tags

  Missing og:image. Shared links will have no preview image.
• 11
  nap

  No street address found. Display your full address to help Google verify your location. Put it in the footer.
• 12
  page speed

  Largest Contentful Paint is 10.9s (should be under 2.5s). Your main content takes too long to appear — compress images and remove render-blocking scripts.