SEO Audit: ExpertPipe Indy

ExpertPipe Indy, Westfield, IN scored 75/100 — a solid technical foundation. Title tags and meta descriptions are configured correctly, which puts the site ahead of ~70% of plumber sites at this size. The remaining 7 issues we found are in google business and represent the next-best return on optimization effort. The lowest-hanging fruit is title tag doesn't use a separator (| or -). format like: "service | business name | city".

Top issues found

• 1
  title tag

  Title tag doesn't use a separator (| or -). Format like: "Service | Business Name | City"
• 2
  meta description

  Meta description is too long (181 chars). Keep under 160 characters.
• 3
  meta description

  Meta description lacks a call to action. Add "Call today for a free estimate" to improve click-through rates.
• 4
  headings

  No H1 tag found. Every page needs one H1 with your main keyword + location.
• 5
  content

  Content is okay (425 words) but below the 800+ sweet spot. Add an FAQ section or testimonials.
• 6
  page speed

  PageSpeed check skipped — no API key configured
• 7
  google business

  Google Business Profile check skipped — no API key