SEO Audit: Dirty Dawgs and Ruff Cuts

Dirty Dawgs and Ruff Cuts, Covington, KY scored 66/100 in our SEO audit. The site has title tags and meta descriptions in place, which is more than most dog grooming sites we review. But 16 specific issues — concentrated in schema markup and image optimization — are keeping it off page one for the searches its customers actually run. The highest-impact fix flagged below is title tag is too long (79 chars). google truncates after ~60 characters.. Sites in this score band typically gain the most from a focused two-week fix sprint rather than a long-term retainer.

Top issues found

• 1
  title tag

  Title tag is too long (79 chars). Google truncates after ~60 characters.
• 2
  meta description

  Meta description is too long (194 chars). Keep under 160 characters.

• 3
  headings

  No H1 tag found. Every page needs one H1 with your main keyword + location.
• 4
  schema

  Found schema (WebSite) but no LocalBusiness. Add LocalBusiness schema for local search features.
• 5
  images

  20 of 33 images missing alt text (61%). Alt text helps Google understand images AND improves accessibility.
• 6
  internal links

  Only 3 internal links. More internal links help Google discover all your pages.
• 7
  social tags

  Missing og:image. Shared links will have no preview image.
• 8
  nap

  Phone number found but not click-to-call. Wrap it in <a href="tel:..."> so mobile users can tap to call.
• 9
  content

  Light content (191 words). Top local pages have 500+. Add service descriptions and what makes you different.
• 10
  page speed

  Largest Contentful Paint is 8.6s (should be under 2.5s). Your main content takes too long to appear — compress images and remove render-blocking scripts.
• 11
  page speed

  Mobile performance score is 45/100 (needs improvement). Slow sites lose 53% of mobile visitors. Optimize images and reduce JavaScript.
• 12
  sitemap

  Sitemap found but only contains 2 URLs. Make sure all your service pages and blog posts are included.