SEO Audit: Fohl and Hoog Roofing Supply

Fohl and Hoog Roofing Supply, Brookville, IN scored 77/100 — a solid technical foundation. Heading hierarchy and mobile rendering are configured correctly, which puts the site ahead of ~70% of roofer sites at this size. The remaining 12 issues we found are in meta descriptions and image optimization and represent the next-best return on optimization effort. The lowest-hanging fruit is title tag is too short (26 chars). aim for 50-60 characters to maximize your space in google results.. (This is a preliminary on-page score — page-speed and live ranking signals aren't included yet. The free live check below runs the complete audit.)

Top issues found

• 1
  title tag

  Title tag is too short (26 chars). Aim for 50-60 characters to maximize your space in Google results.
• 2
  title tag

  Title tag may not include a location. For local SEO, your city and state in the title is a strong ranking signal.

• 3
  title tag

  Title tag doesn't use a separator (| or -). Format like: "Service | Business Name | City"
• 4
  meta description

  Missing meta description. Google will auto-generate one — and it usually looks terrible. Write a 150-160 character description with your service, location, and a call to action.
• 5
  headings

  Multiple H1 tags (2). Use only one H1 — change extras to H2.
• 6
  images

  No images found. Images improve engagement and give you ranking opportunities in Google Image search. Add photos of your work, team, and location.
• 7
  social tags

  Missing og:description.
• 8
  content

  Content is okay (318 words) but below the 800+ sweet spot. Add an FAQ section or testimonials.
• 9
  technical

  Missing canonical tag. Without it, Google might treat duplicate URLs as separate pages. Add <link rel="canonical" href="your-url"> to <head>.
• 10
  technical

  No favicon found. A missing favicon looks unprofessional in browser tabs.
• 11
  sitemap

  Sitemap found but only contains 3 URLs. Make sure all your service pages and blog posts are included.
• 12
  robots txt

  Your robots.txt doesn't reference a sitemap. Add "Sitemap: https://yoursite.com/sitemap.xml".