SEO Audit: Boston Doors and Windows

Boston Doors and Windows, Boston, MA scored 68/100 in our SEO audit. The site has title tags and meta descriptions in place, which is more than most window installer sites we review. But 10 specific issues — concentrated in schema markup and image optimization — are keeping it off page one for the searches its customers actually run. The highest-impact fix flagged below is title tag doesn't use a separator (| or -). format like: "service | business name | city". Sites in this score band typically gain the most from a focused two-week fix sprint rather than a long-term retainer.

Top issues found

• 1
  title tag

  Title tag doesn't use a separator (| or -). Format like: "Service | Business Name | City"
• 2
  meta description

  Meta description lacks a call to action. Add "Call today for a free estimate" to improve click-through rates.
• 3
  headings

  Multiple H1 tags (3). Use only one H1 — change extras to H2.
• 4
  schema

  Found schema () but no LocalBusiness. Add LocalBusiness schema for local search features.
• 5
  images

  23 of 34 images missing alt text (68%). Alt text helps Google understand images AND improves accessibility.
• 6
  https

  HTTPS enabled but missing HSTS header. Ask your host to add Strict-Transport-Security header.
• 7
  nap

  No street address found. Display your full address to help Google verify your location. Put it in the footer.
• 8
  page speed

  PageSpeed check skipped — no API key configured
• 9
  sitemap

  Sitemap found but only contains 3 URLs. Make sure all your service pages and blog posts are included.
• 10
  google business

  Google Business Profile check skipped — no API key