We ran 17 paving contractor websites in Madison, WI through the same SEO audit — PageSpeed, schema, mobile, on-page signals — and scored each 0–100. The average score was 62/100. Here's how they rank.
| # | Business | Score | Issues | |
|---|---|---|---|---|
| 1 | Doctor Asphalt, LLC | 72 | 8 | View audit → |
| 2 | Wells Asphalt Paving | 71 | 9 | View audit → |
| 3 | Hallman Asphalt & Sealing LLC | 70 | 7 | View audit → |
| 4 | 7 Hills Striping | 70 | 10 | View audit → |
| 5 | D & M Concrete Co Inc | 70 | 9 | View audit → |
| 6 | The Concrete Company | 70 | 10 | View audit → |
| 7 | All-Star Asphalt LLC | 69 | 8 | View audit → |
| 8 | Asphalt Paving Pros LLC | 67 | 10 | View audit → |
| 9 | Wolf Paving Co., Inc. | 67 | 9 | View audit → |
| 10 | Synergy Surfacing Inc. | 65 | 9 | View audit → |
| 11 | Pickett's Paving LLC Madison | 65 | 11 | View audit → |
| 12 | Badger Asphalt | 63 | 9 | View audit → |
| 13 | Custom Sealcoating & Paving | 61 | 12 | View audit → |
| 14 | Parking Lot Striping Madison | 61 | 14 | View audit → |
| 15 | Armor Asphalt Sealcoating LLC | 57 | 15 | View audit → |
| 16 | Tri-County Paving Inc | 56 | 16 | View audit → |
| 17 | Mad City Asphalt Solutions | 0 | 1 | View audit → |
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