SEO Audit: Barks Spa & Style

Barks Spa & Style, Evansville, IN scored 75/100 — a solid technical foundation. Title tags and meta descriptions are configured correctly, which puts the site ahead of ~70% of dog grooming sites at this size. The remaining 12 issues we found are in image optimization and sitemap and represent the next-best return on optimization effort. The lowest-hanging fruit is meta description is too long (267 chars). keep under 160 characters..

Top issues found

• 1
  meta description

  Meta description is too long (267 chars). Keep under 160 characters.
• 2
  meta description

  Meta description lacks a call to action. Add "Call today for a free estimate" to improve click-through rates.

• 3
  headings

  Multiple H1 tags (5). Use only one H1 — change extras to H2.
• 4
  mobile

  Viewport tag doesn't set width=device-width. Mobile layout may be broken.
• 5
  images

  59 of 66 images missing alt text (89%). Alt text helps Google understand images AND improves accessibility.
• 6
  nap

  No street address found. Display your full address to help Google verify your location. Put it in the footer.
• 7
  page speed

  Largest Contentful Paint is 6.1s (should be under 2.5s). Your main content takes too long to appear — compress images and remove render-blocking scripts.
• 8
  page speed

  Mobile performance score is 69/100 (fair). Room for improvement — focus on image compression and caching.
• 9
  sitemap

  No sitemap.xml found. A sitemap helps Google discover and index all your pages. Most website builders can generate one automatically.
• 10
  robots txt

  No robots.txt file found. Having one helps control which pages Google crawls.
• 11
  google business

  Your Google Business Profile has 0 reviews. Reviews are one of the top 3 local ranking factors. Start asking happy customers to leave a review.
• 12
  google business

  GBP doesn't show business hours. Add them to improve profile completeness.