SEO Audit: Alliance Paving Inc.

Alliance Paving Inc., Anaheim, CA scored 80/100 — a solid technical foundation. Title tags and meta descriptions are configured correctly, which puts the site ahead of ~70% of paving contractor sites at this size. The remaining 10 issues we found are in site fundamentals and represent the next-best return on optimization effort. The lowest-hanging fruit is meta description is too long (170 chars). keep under 160 characters..

Top issues found

• 1
  meta description

  Meta description is too long (170 chars). Keep under 160 characters.
• 2
  meta description

  Meta description lacks a call to action. Add "Call today for a free estimate" to improve click-through rates.

• 3
  headings

  No H1 tag found. Every page needs one H1 with your main keyword + location.
• 4
  images

  8 of 38 images missing alt text (21%). Alt text helps Google understand images AND improves accessibility.
• 5
  nap

  Phone number found but not click-to-call. Wrap it in <a href="tel:..."> so mobile users can tap to call.
• 6
  nap

  No street address found. Display your full address to help Google verify your location. Put it in the footer.
• 7
  page speed

  Largest Contentful Paint is 10.8s (should be under 2.5s). Your main content takes too long to appear — compress images and remove render-blocking scripts.
• 8
  page speed

  Mobile performance score is 61/100 (fair). Room for improvement — focus on image compression and caching.
• 9
  google business

  Your Google Business Profile has 0 reviews. Reviews are one of the top 3 local ranking factors. Start asking happy customers to leave a review.
• 10
  google business

  GBP doesn't show business hours. Add them to improve profile completeness.