SEO Audit: 12th Street Tavern

12th Street Tavern, Albuquerque, NM scored 50/100 in our SEO audit. The site has mobile rendering and internal linking in place, which is more than most bar sites we review. But 17 specific issues — concentrated in meta descriptions and heading hierarchy — are keeping it off page one for the searches its customers actually run. The highest-impact fix flagged below is title tag is too long (81 chars). google truncates after ~60 characters.. Sites in this score band typically gain the most from a focused two-week fix sprint rather than a long-term retainer. (This is a preliminary on-page score — page-speed and live ranking signals aren't included yet. The free live check below runs the complete audit.)

Top issues found

• 1
  title tag

  Title tag is too long (81 chars). Google truncates after ~60 characters.
• 2
  title tag

  Title tag may not include a location. For local SEO, your city and state in the title is a strong ranking signal.

• 3
  title tag

  Title tag doesn't use a separator (| or -). Format like: "Service | Business Name | City"
• 4
  meta description

  Missing meta description. Google will auto-generate one — and it usually looks terrible. Write a 150-160 character description with your service, location, and a call to action.
• 5
  headings

  No H1 tag found. Every page needs one H1 with your main keyword + location.
• 6
  headings

  No H2 tags. H2s break content into sections and give Google keyword signals. Add H2s for each service/topic.
• 7
  schema

  No structured data (JSON-LD) found. LocalBusiness schema tells Google your name, address, phone, hours — helping you appear in rich results and the local pack.
• 8
  images

  15 of 23 images missing alt text (65%). Alt text helps Google understand images AND improves accessibility.
• 9
  https

  HTTPS enabled but missing HSTS header. Ask your host to add Strict-Transport-Security header.
• 10
  social tags

  Missing og:title. Shared links won't display properly on Facebook/LinkedIn.
• 11
  social tags

  Missing og:description.
• 12
  social tags

  Missing og:image. Shared links will have no preview image.